This is a fun and interesting time to begin a new blog series.  The first two months of the calendar year always excites me because its earnings season, the aggregate holiday sales numbers are posted, the Super Bowl ads are creating buzz, many New Year’s resolutions broken by now, and the New Year generally marks a fresh start for everyone.    This new blog is designed to address current events in a way that is informative and applicable to small & medium sized businesses.    

As an internet marketing company we feel a high level of responsibility towards not just creating a good ad campaign, but also helping our clients succeed in their day to day business operations.  We have the opportunity to speak with 100’s of new SMB’s every week.  This allows us the ability to keep a finger on the pulse of the American business environment and offer fun & interesting blog topics that pertain to all aspects of the business.  I understand words like inflation, recession, and unemployment raise barriers when making business decisions.  I am faced with these similar decisions on a daily basis.  At the same time we believe there is opportunity all around us.  Our goal is to help businesses continue to grow during these challenging times. 

On a personal note, I believe in people.   I believe the small and medium sized American businesses must spearhead the charge out of this recession.  I believe American’s may not have greater dreams that those in other countries… but I believe we live in a country that provides the best platform to achieve those dreams.   Our passion is to use advertising and marketing to make dreams happen.

Without a true understanding of what people are actually typing into a browser to find a particular product or service, many businesses make the costly mistake of guessing which terms they think people would use to search for what they do. The vast majority of the time the way people actually search varies significantly from what businesses assume.

The other error that can be even more costly to a business is assuming that a high search volume automatically means more business. Just because a search yields a high search traffic volume it does not necessarily mean targeted traffic or qualified leads.

For example a tradeshow design firm might purchase the keywords “trade show” and receive an exceedingly high volume of people searching that phrase, however many of these people will be looking for trade shows to attend. Broad terms are searched heavily but they do not necessarily get the click throughs and conversions that more targeted keywords would yield.

Nett Solutions looks at more than just volume. Our focus is to give you a targeted strategy that will yield qualified leads that are more likely to be searching for exactly what you have to offer

Search Engine Marketing has a wide array of choices to get you noticed, however no other solution can guarantee position AND cost.  Having such a simple, straightforward solution means you can get back to your real business and not worry where and when your ad is showing up!

What can you expect with NettSolutions?

• Positioning in 1st , 2nd or 3rd Sponsored Placements 24/7
• 12 Month Rate Guarantee
• Month-to-Month Contract – 3 month minimum
• First Right for Placement Renewal
• Custom Descriptions – With the ability to change these
• Unlimited Clicks
• No Need for Costly & Complex Management
• Positioning where the vast majority of Clicks Occur
• Monthly Billing
• Ability to upgrade package at any time
• Exceptional Service – Always.

Search Engine Placement (SEP) is a relatively new approach to Search Engine Marketing, which is why many companies immediately confuse it with other options such as Paid for Placement and Search Engine Optimization.

Nett Solutions was among the first companies to work with the top Search Engines to offer Guaranteed Fixed Placement as an option back in 2003, and continues to be one of just a handful of SEP providers today.

Nett Solutions employs high level search professionals and offers continuous training with an emphasis on effective strategies for your business. Our goal is to not just get you traffic, but to make sure that traffic is targeted so you can achieve outstanding results.

With guaranteed placement in one of the top 3 sponsored positions, you no longer need to worry about bidding for placement, or being moved out of your position. With unlimited click-throughs and a flat rate pricing model you also do not need to worry about fluctuating costs, making the budgeting process much easier. Now you can relax and get back to your real business, knowing that your placement is assured.

With NettSolutions your website placement is guaranteed to show up in one of the top 3 sponsored positions for the duration of your contract. Our guarantee is very simple. Your website will appear in one of the top 3 sponsored positions for Yahoo! and Google 24/7.

Unlike some of the alternative choices where you may be at the top of the page one moment, and the next time someone looks for you, you are gone, with Search Engine Placement you are guaranteed 24/7 placement so that when customers and potential customers are searching, they will always find you in one of the top 3 sponsored positions.