All these things reveal beauty in their classic, timeless, simple states. A major contributing factor in Google’s rise to dominance has been their ability to grasp the fact that people can indeed find beauty in simplicity.  It is widely believed that the average American is targeted by over 3000 ads and exposed to hundreds of them on a daily basis.  Ad space dominates our surroundings and it is no different in the online realm.   In a cyberworld cluttered with advertisements and widgets, Google continues to exercise its motto to “think backwards” by displaying beauty in simplicity.  I noticed a recent change in the Google search page.  Traditionally, the page would look something like this:

Google simplified things even further by removing all the peripheral links to reveal a pure, clean, simple search page:

The peripheral links in the image above don’t appear until you take action by moving the mouse over the page.  You can call it the anti-AOL or the contra-Yahoo!.  I simply call it beautiful.  Note that I am speaking purely from a search perspective.  A company like Yahoo! finds its strength in their network/portal.  When it comes to search, Google continues to deliver by sticking to one of their 10 philosophical pillars:  “It’s best to do one thing really, really well.”  That one thing is Search and the newest change to the homepage embodies this philosophy.

We often speak to e-commerce businesses who try to jazz up their site with way too much text, animation, dizzying color patterns, or overwhelming ads.  It should be well noted that potential customers and site visitors want to find the info they are searching for quickly and easily.  Simple, clean pages do wonders for website conversions, visitor satisfaction, and bounce rates.  The next time you give your site a facelift, I encourage you to take a lesson from Google and consider the ‘less is more’ approach.   You can always give us a call so we can discuss strategies for your website.

While we’re on the subject of Google ads, I hope you were able to catch the Parisian Love Super Bowl ad this past weekend.  I tend to judge Super Bowl commercials by watching faces of the viewers around me rather than how I personally react.  I noticed the faces of the viewers at the Super Bowl party were absolutely intrigued by this commercial and actually enjoyed watching it.  There was no humor, celebrity spokesman, or special effects.  It was simple yet captivating… how fitting of Google. 

On a personal note, this commercial is the one that got my vote:

• Michael

Nett Solutions is a SEM agency working with Yahoo! and Google.  We are a SoCal based company built of an eclectic cornucopia of:  marketers, mothers & fathers, husbands & wives, college grads & MBA’s, surfers, church-goers, athletes, comedians (and those who think they are comedians).  Our common bond is that we like to help people succeed.

This is a fun and interesting time to begin a new blog series.  The first two months of the calendar year always excites me because its earnings season, the aggregate holiday sales numbers are posted, the Super Bowl ads are creating buzz, many New Year’s resolutions broken by now, and the New Year generally marks a fresh start for everyone.    This new blog is designed to address current events in a way that is informative and applicable to small & medium sized businesses.    

As an internet marketing company we feel a high level of responsibility towards not just creating a good ad campaign, but also helping our clients succeed in their day to day business operations.  We have the opportunity to speak with 100’s of new SMB’s every week.  This allows us the ability to keep a finger on the pulse of the American business environment and offer fun & interesting blog topics that pertain to all aspects of the business.  I understand words like inflation, recession, and unemployment raise barriers when making business decisions.  I am faced with these similar decisions on a daily basis.  At the same time we believe there is opportunity all around us.  Our goal is to help businesses continue to grow during these challenging times. 

On a personal note, I believe in people.   I believe the small and medium sized American businesses must spearhead the charge out of this recession.  I believe American’s may not have greater dreams that those in other countries… but I believe we live in a country that provides the best platform to achieve those dreams.   Our passion is to use advertising and marketing to make dreams happen.

Without a true understanding of what people are actually typing into a browser to find a particular product or service, many businesses make the costly mistake of guessing which terms they think people would use to search for what they do. The vast majority of the time the way people actually search varies significantly from what businesses assume.

The other error that can be even more costly to a business is assuming that a high search volume automatically means more business. Just because a search yields a high search traffic volume it does not necessarily mean targeted traffic or qualified leads.

For example a tradeshow design firm might purchase the keywords “trade show” and receive an exceedingly high volume of people searching that phrase, however many of these people will be looking for trade shows to attend. Broad terms are searched heavily but they do not necessarily get the click throughs and conversions that more targeted keywords would yield.

Nett Solutions looks at more than just volume. Our focus is to give you a targeted strategy that will yield qualified leads that are more likely to be searching for exactly what you have to offer

Nett Solutions’ simple, straight-forward approach is both proven and measurable, alleviating the need for constant monitoring that is increasingly complex and costly for business owners. With fixed placement and fixed monthly billing, you can effectively manage your Search Engine Campaign within a constantly changing landscape. You can not be moved or outbid, and you are protected from becoming a victim of click fraud as cost is not based on click-throughs.

Nett Solutions’ knowledgeable and experienced specialists are trained to research terms based on your industry, your company and specifically your goals to create a package that is targeted to bring you the business results that matter.

Our specialists will:

• Develop a personalized keyword campaign specific to your business and your objectives.
• Generate detailed descriptions of your business to enhance the quality and frequency of your visits.
• Assist you in creating and achieving realistic short and long term goals.
• Maximize every advertising dollar spent and optimize your campaign to bring you
  the greatest benefit.

“As anyone in the real estate business knows, the internet is the first
stop for almost all of today’s buyers. If you want to compete and
succeed in today’s market, you have to dominate the internet in your
area. That’s what we do (with NettSolutions’ Search Engine Placement) and that’s why we’re #1.”

~ S. Jones
RE/MAX

Search Engine Marketing has a wide array of choices to get you noticed, however no other solution can guarantee position AND cost.  Having such a simple, straightforward solution means you can get back to your real business and not worry where and when your ad is showing up!

What can you expect with NettSolutions?

• Positioning in 1st , 2nd or 3rd Sponsored Placements 24/7
• 12 Month Rate Guarantee
• Month-to-Month Contract – 3 month minimum
• First Right for Placement Renewal
• Custom Descriptions – With the ability to change these
• Unlimited Clicks
• No Need for Costly & Complex Management
• Positioning where the vast majority of Clicks Occur
• Monthly Billing
• Ability to upgrade package at any time
• Exceptional Service – Always.

With NettSolutions your website placement is guaranteed to show up in one of the top 3 sponsored positions for the duration of your contract. Our guarantee is very simple. Your website will appear in one of the top 3 sponsored positions for Yahoo! and Google 24/7.

Unlike some of the alternative choices where you may be at the top of the page one moment, and the next time someone looks for you, you are gone, with Search Engine Placement you are guaranteed 24/7 placement so that when customers and potential customers are searching, they will always find you in one of the top 3 sponsored positions.

“Nett Solutions has been instrumental in assisting us with our marketing efforts. As a major wine distributor and manufacturer, we utilize almost all of the traditional forms of marketing. However, on a dollar-for-dollar basis, the internet has provided us the best overall value. I highly recommend Nett Solutions. They do what they promise.”

~ LeeAnne Edwards
Kendall Jackson Enterprises

As an authorized reseller for Google and Yahoo!, Nett Solutions, Inc.(www.nettsolutions.com) specializes in placing websites in the Top 3 Sponsored Results of the leading search engines for a flat monthly fee. No more PPC charges and no website manipulation. It’s simple and straightforward.

/24-7PressRelease/ – ALISO VIEJO, CA, November 15, 2007 – Based out of Orange County, California, Nett Solutions has grown into one of the top Internet Marketing firms and a leader in Search Engine Placement. They do one thing and one thing only – place businesses at the top of Google and Yahoo! They don’t design websites and they don’t do SEO. As their CFO, Carl Hagmier, says, “Successful firms figure out what they do well and concentrate on excelling at it. Our goal is to be the largest and best Search Engine Placement firm and we are well on our way to achieving that goal.” As an authorized reseller for Google and Yahoo!, Nett Solutions realizes that having the ability to guarantee a company their site will always be in one of the Top 3 Sponsored Results on the two leading search engines is a powerful tool. As everyone knows, that’s where the action is and if a company wants a piece of the online pie, they need to be where the action takes place – at the top of Google and Yahoo!

About Nett Solutions
Nett Solutions is one of the largest resellers for Google & Yahoo! and guarantees placement 24/7 in one of the Top 3 Sponsored Results for both Google and Yahoo! For more information, please contact Nett Solutions at (949) 330-7060 or info@nettsolutions.com